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The Power and Diversity of Fonts

The Power and Diversity of Fonts

3 Things You Didn't Know Fonts Could Do What is the value of a font? These stylistic tools do more than communicate words on a page. Some are fancy, others are plain. Some are playful, and others are spooky. But all of them do more than create words. Like mood...

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5 Steps to Planning Your Way to Print Project Success

5 Steps to Planning Your Way to Print Project Success

5 Steps to Planning Your Way to Print Project SuccessMost successful printing projects don’t happen by accident. They start with a good plan. How can you create the kind of plan that comes in on time and budget? Start by asking these five questions: 1. What’s your end...

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Why the Digital Generation Loves Mail

Why the Digital Generation Loves Mail

Why the Digital Generation Loves MailYou’d think that the first digital generation, Millennials, would stick their noses up at direct mail in favor of electronic alternatives, but the opposite is true. Millennials love mail! Studies show that Millennials are more...

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Tips for personalized printing.

Tips for personalized printing.

What’s Another Name for Personalized Print Marketing?What’s another name for personalized printing? Relationship marketing! This is an approach that uses personalized printing to focus on nurturing long-term customer relationships rather than pursuing just the...

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Data: You Can’t Market Without It

Data: You Can’t Market Without It

Data: You Can't Market Without It.There is no getting around the increasing importance of data in marketing. In fact, according to Forbes Insights,[1] 64% of global marketers “strongly agree” that data-driven marketing is crucial to success within a hyper-competitive...

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Want More B2B Accounts? Try This!

Want More B2B Accounts? Try This!

Want More B2B Accounts? Try This!Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in businesses, decisions are often made by committee. In fact, “Chief Marketer” notes that, on...

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Don’t Be Good — Be Exceptional!

Don’t Be Good — Be Exceptional!

Don’t Be Good — Be Exceptional! Do you offer a great price, a great product, and great service? Terrific! However, in today’s market, these things are the minimum expectation. Customers want exceptional. Here are three reasons why creating an exceptional customer...

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Little Known Ways to Boost Your Mailing Results

Little Known Ways to Boost Your Mailing Results

Little Known Ways to Boost Your Mailing ResultsDid you know that direct mail recipients purchase 28% more items and spend 28% more than non-direct mail recipients?* This is excellent news for marketers. But with increasing pressure on marketing budgets, you still want...

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Tips for Mailing on a Budget

Tips for Mailing on a Budget

Postal costs are one of the most substantial items in a marketer’s direct mail budget.But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don't mail less. Mail smarter. Here’s how: 1. Keep your list up to date. The...

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