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Don’t Be Good — Be Exceptional!

Don’t Be Good — Be Exceptional!

Don’t Be Good — Be Exceptional! Do you offer a great price, a great product, and great service? Terrific! However, in today’s market, these things are the minimum expectation. Customers want exceptional. Here are three reasons why creating an exceptional customer...

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Little Known Ways to Boost Your Mailing Results

Little Known Ways to Boost Your Mailing Results

Little Known Ways to Boost Your Mailing ResultsDid you know that direct mail recipients purchase 28% more items and spend 28% more than non-direct mail recipients?* This is excellent news for marketers. But with increasing pressure on marketing budgets, you still want...

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Tips for Mailing on a Budget

Tips for Mailing on a Budget

Postal costs are one of the most substantial items in a marketer’s direct mail budget.But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don't mail less. Mail smarter. Here’s how: 1. Keep your list up to date. The...

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