Why the Digital Generation Loves Mail

Why the Digital Generation Loves Mail

Why the Digital Generation Loves Mail Why the Digital Generation Loves Mail You’d think that the first digital generation, Millennials, would stick their noses up at direct mail in favor of electronic alternatives, but the opposite is true. Millennials love mail!...
Tips for personalized printing.

Tips for personalized printing.

Tips for personalized printing. What’s Another Name for Personalized Print Marketing? What’s another name for personalized printing? Relationship marketing! This is an approach that uses personalized printing to focus on nurturing long-term customer relationships...
Data: You Can’t Market Without It

Data: You Can’t Market Without It

Data: You Can’t Market Without It Data: You Can’t Market Without It. There is no getting around the increasing importance of data in marketing. In fact, according to Forbes Insights,[1] 64% of global marketers “strongly agree” that data-driven marketing is...
Want More B2B Accounts? Try This!

Want More B2B Accounts? Try This!

Want More B2B Accounts? Try This! Want More B2B Accounts? Try This! Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in businesses, decisions are often made by committee. In...
Don’t Be Good — Be Exceptional!

Don’t Be Good — Be Exceptional!

Don’t Be Good — Be Exceptional! Don’t Be Good — Be Exceptional! Do you offer a great price, a great product, and great service? Terrific! However, in today’s market, these things are the minimum expectation. Customers want exceptional. Here are three reasons why...