5 Ways to Motivate Your Target Audience

5 Ways to Motivate Your Target Audience

5 Ways to Motivate Your Target Audience 5 Ways to Motivate Your Target Audience Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five...
Finding Hidden Data to Understand Your Audience Better

Finding Hidden Data to Understand Your Audience Better

Finding Hidden Data to Understand Your Audience Better Finding Hidden Data to Understand Your Audience Better When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But is that enough to...
The Power of Gratitude

The Power of Gratitude

The Power of Gratitude The Power of Gratitude: Saying “Thank You” to Your Donors As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is not just courteous. It is vital. It strengthens relationships,...
Want to Boost Your Fundraising Success? Send Donor Surveys.

Want to Boost Your Fundraising Success? Send Donor Surveys.

Want to Boost Your Fundraising Success? Send Donor Surveys. Want to Boost Your Fundraising Success? Send Donor Surveys. More than any other factor, a donor’s relationship with the organization determines their likelihood of donating. Print and emailed surveys...
Life After Online Cookies

Life After Online Cookies

Life After Online Cookies Life After Online Cookies As the online advertising industry scrambles to adjust to the reality that Google will soon end its support for third-party cookies, direct mail marketers are ready to fill the gap. Why? Because as digital marketers...
5 Ways Color Benefits Your Marketing

5 Ways Color Benefits Your Marketing

5 Ways Color Benefits Your Marketing 5 Ways Color Benefits Your Marketing When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For...