Do You Know These 5 Loyalty Behaviors?

Do You Know These 5 Loyalty Behaviors?

Do You Know These 5 Loyalty Behaviors? Do You Know These 5 Loyalty Behaviors? If you want to know whether your customers are loyal, there are five places you can look. These behaviors — called “loyalty behaviors—are like breadcrumbs that customers leave that tell you...
Don’t Send Your Next Mailing Until You Read This

Don’t Send Your Next Mailing Until You Read This

Don’t Send Your Next Mailing Until You Read This Don’t Send Your Next Mailing Until You Read This Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off”...
5 Insider Marketing Tips for Savvy Marketers

5 Insider Marketing Tips for Savvy Marketers

5 Insider Marketing Tips for Savvy Marketers 5 Insider Marketing Tips for Savvy Marketers No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them stop what they are...
What is Lead Nurturing? Why does it matter?

What is Lead Nurturing? Why does it matter?

What is Lead Nurturing? Why does it matter? What Is Lead Nurturing? Why Does It Matter? For some sales, a single postcard or letter mailer will do the trick. But for more complex products, the sales cycle can be longer. In this case, marketers will often send...
Why Building Trust Is a “Must Have” Marketing Goal

Why Building Trust Is a “Must Have” Marketing Goal

Why Building Trust Is a “Must Have” Marketing Goal Why Building Trust Is a “Must Have” Marketing Goal Direct mail and email are for selling things, right? But what about building trust? While many marketers may not think about it, trust should be one of your top...
Want Better Comprehension? Format It!

Want Better Comprehension? Format It!

Want Better Comprehension? Format It! Want Better Comprehension? Format It! Are you getting ready to send your next direct marketing campaign? Whether you are preparing to send a postcard or an email, three simple formatting techniques can make your content easier to...