3 Tips for Successful Cross-Selling

3 Tips for Successful Cross-Selling

3 Tips for Successful Cross-Selling 3 Tips for Successful Cross-Selling Who are your best customers? They are the ones you already have. Your existing customers know and value their relationship with your company, so one of the best uses of your marketing budget is to...
Direct Mail and Social Media: Better Together

Direct Mail and Social Media: Better Together

Direct Mail and Social Media: Better Together Direct Mail and Social Media: Better Together Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead?...
Do You Know These 5 Loyalty Behaviors?

Do You Know These 5 Loyalty Behaviors?

Do You Know These 5 Loyalty Behaviors? Do You Know These 5 Loyalty Behaviors? If you want to know whether your customers are loyal, there are five places you can look. These behaviors — called “loyalty behaviors—are like breadcrumbs that customers leave that tell you...
Don’t Send Your Next Mailing Until You Read This

Don’t Send Your Next Mailing Until You Read This

Don’t Send Your Next Mailing Until You Read This Don’t Send Your Next Mailing Until You Read This Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off”...
5 Insider Marketing Tips for Savvy Marketers

5 Insider Marketing Tips for Savvy Marketers

5 Insider Marketing Tips for Savvy Marketers 5 Insider Marketing Tips for Savvy Marketers No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them stop what they are...
What is Lead Nurturing? Why does it matter?

What is Lead Nurturing? Why does it matter?

What is Lead Nurturing? Why does it matter? What Is Lead Nurturing? Why Does It Matter? For some sales, a single postcard or letter mailer will do the trick. But for more complex products, the sales cycle can be longer. In this case, marketers will often send...