Don’t Be Good — Be Exceptional!

Don’t Be Good — Be Exceptional!

Don’t Be Good — Be Exceptional! Don’t Be Good — Be Exceptional! Do you offer a great price, a great product, and great service? Terrific! However, in today’s market, these things are the minimum expectation. Customers want exceptional. Here are three reasons why...
Little Known Ways to Boost Your Mailing Results

Little Known Ways to Boost Your Mailing Results

Little Known Ways to Boost Your Mailing Results Little Known Ways to Boost Your Mailing Results Did you know that direct mail recipients purchase 28% more items and spend 28% more than non-direct mail recipients?* This is excellent news for marketers. But with...
Tips for Mailing on a Budget

Tips for Mailing on a Budget

Tips Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don’t mail less. Mail smarter. Here’s how: 1. Keep your list up to...