Data: You Can’t Market Without It

Data: You Can’t Market Without It

Data: You Can’t Market Without It Data: You Can’t Market Without It. There is no getting around the increasing importance of data in marketing. In fact, according to Forbes Insights,[1] 64% of global marketers “strongly agree” that data-driven marketing is...
Want More B2B Accounts? Try This!

Want More B2B Accounts? Try This!

Want More B2B Accounts? Try This! Want More B2B Accounts? Try This! Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in businesses, decisions are often made by committee. In...
Don’t Be Good — Be Exceptional!

Don’t Be Good — Be Exceptional!

Don’t Be Good — Be Exceptional! Don’t Be Good — Be Exceptional! Do you offer a great price, a great product, and great service? Terrific! However, in today’s market, these things are the minimum expectation. Customers want exceptional. Here are three reasons why...
Little Known Ways to Boost Your Mailing Results

Little Known Ways to Boost Your Mailing Results

Little Known Ways to Boost Your Mailing Results Little Known Ways to Boost Your Mailing Results Did you know that direct mail recipients purchase 28% more items and spend 28% more than non-direct mail recipients?* This is excellent news for marketers. But with...
Tips for Mailing on a Budget

Tips for Mailing on a Budget

Tips Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don’t mail less. Mail smarter. Here’s how: 1. Keep your list up to...