by EJ Soto | Sep 27, 2022 | Tips
When Is Too Early to Start Holiday Marketing? When Is Too Early to Start Holiday Marketing? Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The...
by EJ Soto | Aug 18, 2022 | Tips
The Psychology Behind Personalization The Psychology Behind Personalization Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox, companies are personalizing their communications to...
by EJ Soto | Jul 21, 2022 | Tips
For Healthy Forests. There’s a solution that may surprise you. Want Healthy Forests? Use More Paper Would it surprise you to learn that by using forest products (including paper), you are helping to increase the number of trees around us? Improve overall forest...
by EJ Soto | Jun 20, 2022 | Tips
3 Tips for Successful Cross-Selling 3 Tips for Successful Cross-Selling Who are your best customers? They are the ones you already have. Your existing customers know and value their relationship with your company, so one of the best uses of your marketing budget is to...
by EJ Soto | Jan 24, 2022 | Tips
Direct Mail and Social Media: Better Together Direct Mail and Social Media: Better Together Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead?...
by EJ Soto | Sep 27, 2021 | Tips
Do You Know These 5 Loyalty Behaviors? Do You Know These 5 Loyalty Behaviors? If you want to know whether your customers are loyal, there are five places you can look. These behaviors — called “loyalty behaviors—are like breadcrumbs that customers leave that tell you...
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